Caregiver Recruitment for Home Care
Stop Losing $2,600 Every Time a Caregiver Quits.
We fill your pipeline with qualified CNAs and HHAs using Facebook ads, Indeed, career pages, and referral programs. You focus on care - we focus on finding your team.
See exactly where you're losing applicants and money.
The Caregiver Shortage is Crushing Agencies
You're not imagining it. These are the real numbers.
77% annual turnover is killing you
The industry average is brutal. You're constantly training replacements instead of growing your business.
$2,600 lost per caregiver who quits
Recruiting, hiring, training, uniforms, background checks. Every resignation costs you thousands.
You're too slow to respond
Caregivers apply to multiple agencies. Only 25% show up to interviews. The fastest agency wins.
Indeed is expensive with high turnover
Indeed has the highest acquisition cost AND 85% turnover rate - 20% above industry average.
The Demand Isn't Slowing Down
Home care is growing - but so is the competition for caregivers.
How We Fill Your Pipeline
A multi-channel approach that brings in more applicants at lower cost.
Multi-Channel Recruitment Ads
- Facebook & Instagram job ads
- Indeed sponsored listings
- Google Ads for caregiver searches
- myCNAjobs & Care.com presence
High-Converting Career Pages
- Mobile-first application (3 minutes max)
- Career pages convert 4x better than job boards
- Employee testimonials & culture showcase
- Clear pay, benefits & schedule info
Employee Referral Programs
- Referral program setup & promotion
- Referrals have 59% turnover (vs 85% from Indeed)
- Acquisition cost drops to $520/hire
- 45% stay 4+ years (vs 25% from job boards)
The Fastest Agency Gets the Best Caregivers
Here's the truth: caregivers apply to 3-5 agencies at once. Only 25% show up to interviews. The agency that responds first - within hours, not days - wins the best candidates.
What's Included
Everything you need to build a steady pipeline of qualified caregivers.
Facebook & Instagram Ads
Targeted job ads reaching caregivers in your service area.
Career Page Optimization
Mobile-first career pages that convert visitors to applicants.
Referral Program Setup
Structured referral programs with incentives that work.
Indeed Management
Sponsored listings and applicant screening on Indeed.
Applicant Tracking
Track every applicant from first click to first shift.
Rapid Response System
Text and call applicants within hours, not days.
Speed-to-Hire Optimization
Streamlined process to beat competitors to the best candidates.
Employer Branding
Showcase your culture and benefits to attract top talent.
How It Works
A simple process to get applicants flowing into your pipeline.
Audit & Strategy
We analyze your current hiring process, turnover data, and competitor landscape to build your recruitment plan.
Launch Campaigns
We deploy ads across Facebook, Indeed, and Google while optimizing your career pages for conversions.
Fill Your Pipeline
We continuously optimize campaigns, track results, and adjust targeting to keep qualified applicants flowing.
Not All Hires Are Created Equal
Where you find caregivers matters as much as finding them.
Source: 2025 Activated Insights Benchmarking Report, Home Care Pulse
Ready to stop the revolving door?
Get a free recruitment audit. We'll show you exactly where you're losing applicants and money.
Frequently Asked Questions
Ready to Fill Your Caregiver Pipeline?
Get a free recruitment audit and see exactly where you're losing applicants.
Free consultation. No obligation. See what's possible.