Caregiver Recruitment for Home Care

Stop Losing $2,600 Every Time a Caregiver Quits.

We fill your pipeline with qualified CNAs and HHAs using Facebook ads, Indeed, career pages, and referral programs. You focus on care - we focus on finding your team.

See exactly where you're losing applicants and money.

The Caregiver Shortage is Crushing Agencies

You're not imagining it. These are the real numbers.

77% annual turnover is killing you

The industry average is brutal. You're constantly training replacements instead of growing your business.

$2,600 lost per caregiver who quits

Recruiting, hiring, training, uniforms, background checks. Every resignation costs you thousands.

You're too slow to respond

Caregivers apply to multiple agencies. Only 25% show up to interviews. The fastest agency wins.

Indeed is expensive with high turnover

Indeed has the highest acquisition cost AND 85% turnover rate - 20% above industry average.

The Demand Isn't Slowing Down

Home care is growing - but so is the competition for caregivers.

59%
of agencies report operating with insufficient staff
2025 Home Care Survey
21%
projected growth in home health aide jobs by 2033
Bureau of Labor Statistics
90%
of seniors prefer to age at home, increasing demand
AARP Research

How We Fill Your Pipeline

A multi-channel approach that brings in more applicants at lower cost.

Multi-Channel Recruitment Ads

  • Facebook & Instagram job ads
  • Indeed sponsored listings
  • Google Ads for caregiver searches
  • myCNAjobs & Care.com presence

High-Converting Career Pages

  • Mobile-first application (3 minutes max)
  • Career pages convert 4x better than job boards
  • Employee testimonials & culture showcase
  • Clear pay, benefits & schedule info

Employee Referral Programs

  • Referral program setup & promotion
  • Referrals have 59% turnover (vs 85% from Indeed)
  • Acquisition cost drops to $520/hire
  • 45% stay 4+ years (vs 25% from job boards)
Speed Wins

The Fastest Agency Gets the Best Caregivers

Here's the truth: caregivers apply to 3-5 agencies at once. Only 25% show up to interviews. The agency that responds first - within hours, not days - wins the best candidates.

Applicant notifications in real-time
Text-first outreach (calls go unanswered)
Same-day interview scheduling
Mobile applications under 3 minutes
48h
Critical Response Window
Response in 2-4 hours85% show rate
Response in 24 hours50% show rate
Response in 48+ hours25% show rate
77%
industry turnover rate
$2,600
cost to replace one caregiver
4.6M
unfilled caregiver jobs by 2032

What's Included

Everything you need to build a steady pipeline of qualified caregivers.

Facebook & Instagram Ads

Targeted job ads reaching caregivers in your service area.

Career Page Optimization

Mobile-first career pages that convert visitors to applicants.

Referral Program Setup

Structured referral programs with incentives that work.

Indeed Management

Sponsored listings and applicant screening on Indeed.

Applicant Tracking

Track every applicant from first click to first shift.

Rapid Response System

Text and call applicants within hours, not days.

Speed-to-Hire Optimization

Streamlined process to beat competitors to the best candidates.

Employer Branding

Showcase your culture and benefits to attract top talent.

How It Works

A simple process to get applicants flowing into your pipeline.

01

Audit & Strategy

We analyze your current hiring process, turnover data, and competitor landscape to build your recruitment plan.

02

Launch Campaigns

We deploy ads across Facebook, Indeed, and Google while optimizing your career pages for conversions.

03

Fill Your Pipeline

We continuously optimize campaigns, track results, and adjust targeting to keep qualified applicants flowing.

Not All Hires Are Created Equal

Where you find caregivers matters as much as finding them.

Source
Turnover
Cost/Hire
Stay 4+ Years
Indeed
85%
$800+
25%
Facebook Ads
70%
$400-600
35%
Career Page
65%
$300-500
40%
Referrals
59%
$520
45%

Source: 2025 Activated Insights Benchmarking Report, Home Care Pulse

Ready to stop the revolving door?

Get a free recruitment audit. We'll show you exactly where you're losing applicants and money.

Frequently Asked Questions

Ready to Fill Your Caregiver Pipeline?

Get a free recruitment audit and see exactly where you're losing applicants.

Free consultation. No obligation. See what's possible.