Paid Ads for Home Care
Get Calls This Week, Not This Year.
Google and Facebook ads that bring families and caregivers to you. We manage everything. You just answer the phone.
We'll show you what's possible in your market.
SEO (Organic)
- ~ Takes 3-6 months to see results
- ~ Rankings can fluctuate
- ~ Builds slowly over time
- ~ Lower cost, slower return
Paid Ads
- Results in days, not months
- Target exactly who you want
- Scale up or down instantly
- Know your cost per lead
Two Goals, Different Strategies
We build separate campaigns for client acquisition and caregiver recruitment.
Get More Client Inquiries
Target families actively searching for home care.
Target Keywords:
Best Platforms: Google Search (high intent), Facebook (retargeting)
Get More Caregiver Applications
Target CNAs and caregivers looking for jobs.
Target Keywords:
Best Platforms: Facebook/Instagram (best for recruitment), Google Search
What's Included
Strategy & Setup
Campaign structure built for your goals
Ad Creation
Headlines and copy that convert
Landing Pages
Dedicated pages that turn clicks into leads
Bid Management
Daily optimization to reduce costs
A/B Testing
Continuous testing to improve results
Conversion Tracking
Know exactly which ads generate calls
Monthly Reporting
Clear reports on spend, leads, and ROI
Budget Recommendations
Advice on where to invest more
Common Mistakes We Fix
- × Sending traffic to your homepage instead of a dedicated landing page
- × Targeting keywords that are too broad
- × No call tracking to measure which ads work
- × Using the same ad for families and caregivers
- × Set it and forget it - no optimization
- × No negative keywords to block irrelevant searches
Our Process
Strategy
We analyze your market, competition, and goals.
Build
Create campaigns, ads, landing pages, and tracking.
Launch
Go live. Leads start coming. We monitor daily.
Optimize
Test, refine, and improve results monthly.
Want to see what ads could do for your agency?
Get a free strategy call. We'll analyze your market and show you what's possible.
Frequently Asked Questions
Ready to Get More Leads This Week?
Get a free ads strategy call. We'll show you what's possible in your market.
Free consultation. No obligation. See what's possible.